Tbilisi, Georgia
Tazo
Kvirikadze
Brand & Performance Marketing
I build the brand, produce the shoot and run the ads that make it sell. 8 years across consumer goods, real estate and education.
700+
apartment sales from leads I generated for residential developers
- Brand strategy
- Positioning
- Creative direction
- Paid social (Meta)
- Lead generation
- Content strategy
- Photo and video production
- Team leadership
Introduction
About
I'm a brand and performance marketer based in Tbilisi. In 8 years I've worked with 30+ brands: at an agency, as a freelancer (mostly for real estate developers), and in-house, leading marketing for consumer and education brands.
I cover the whole chain: positioning, creative direction, production, and the paid social that brings in leads and sales. Facebook and Instagram ads are my strongest hands-on skill.
Most of this work ran on tight budgets. It taught me to put money where the numbers show it works.
2019 – now
Letterato
Marketing Manager (part-time)
Enrollment grew 4.4×.
2022 – now
Freelance
Digital advertising & content consultant
Campaigns for 20+ residential brands through Apart Venue. Own clients in real estate, wine and fashion.
2025 – 2026
Velvia
Marketing Lead
Built the brand from scratch to soft launch.
2024 – 2025
Liebe
Marketing Lead
+7% sales growth in 6 months. Led a two-person sales team.
2021 – 2024
Hans & Gruber (agency)
Senior Advertiser & Account Manager
Promoted twice in 3 years. 13 accounts in Georgia and the US.
2020 – 2021
ACT (research & consulting)
Marketing Specialist
Ran ACT Strategist, which connected 100+ SMEs with 15 consultants during the COVID lockdown.
2018 – 2019
Chikori
Marketing Specialist
2018
TBC Insurance
Marketing Intern
Work
Selected work
Three brands I took from idea to finished visuals, and a short film I produced. All made with small teams on tight budgets.
How I work
Strategy → Creative → Performance
01 Strategy
Positioning, audience and the business logic behind each campaign: what we say, to whom, and why it should sell.
02 Creative
Concepts, visual direction and production: photo, video, content and websites, made on real budgets with small teams and outside crews.
03 Performance
Paid social, tracking and testing. Budget goes to what brings leads and sales, and the results shape the next round of creative.
Paid social
Ads and campaigns
Campaigns and content produced for 30+ brands across real estate, pet food, education and consumer goods.
Contact
Let's talk
Email is the fastest way to reach me.